In the good old days, businesses could afford to spend thousands of pounds on media advertising that generated brand awareness. This would include everything from glossy magazines to outdoor marketing. In some cases this activity was motivated more by aspiration than by any desire to see a return in investment.

My personal take on advertising and marketing through a recession is to make every marketing pound count, and to make sure you monitor absolutely everything. There are a surprising number of companies that spend thousands of pounds on marketing their businesses, yet don’t seem to know the basics of what works and what doesn’t. My advice is to implement simple systems to record the effectiveness of your marketing activity. Here at www.trafficgiant.co.uk we have developed just such simple systems that will help you record and monitor the effectiveness of most of your online and offline marketing.

Having great web presence is one of the most effective marketing tools for any business. Equally important is coming up on page one of the major search engines such as Google, Bing (MSN) and Yahoo. At Traffic Giant, we specialise in Search Engine Optimization (SEO), to make sure your company is on page one time after time. We also custom build websites and undertake specialised website revamping, so not only will potential customers quickly locate your website, they will also find what they were looking for when they get there.

We are based in Edinburgh but do work for clients all over the UK – it’s not called the World Wide Web for nothing.

Thank for reading.

For more info on internet marketing and SEO for your website, give us a call on 0131 473 2389

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