The Brief: The oriental Rug repair company, one of Scotland leading Specialists rug repair companies, wanted to increase their web presence on a national level. This is a brand new project, but one that we are excited to be working on.
The Result: SEO work has started but is work in Progress
Services
SEO
Technology Used:
Javascript, XHTML, CSS, Photoshop
The Brief: Brick Letting Company is a brand new Property management website specialising in a bespoke service for private Landlords. Based in Edinburgh, they wanted their website to be Fully content Managed, giving them the ability to add and change properties simply. Clean design and professional clean brand identity was important.
The Result: WordPress was the content management system used to build this site. WordPress is very search engine friendly and also easy to use for the end user. The finished site represents Brick Lettings brand exactly as was briefed. There was basic SEO work done throughout the development and we are now managing a Google PPC Campaign that is proving to be very effective.
Services
Logo Design, Corporate Branding, Website design, SEO, PPC Management
Technology Used:
Javascript, XHTML, CSS, Content Management system – WordPress, Photoshop
Today, Googling anything and everything is the most common way of finding information, businesses, products and services. Conventional media is not as prominent as it once was, indeed, the new generation do not know life without the internet. I first noticed the decline in the power of traditional advertising media when I saw the plummet in share prices of companies such as Yell and The Scotsman. The other quite significant thing I have noticed is the countless numbers of unwanted Yellow Pages left outside people’s flats and houses.
The Yellow Pages was once the bible when it came to searching for businesses. Now their strategy seems to have a greater online focus, and they seem to be doing very nicely with this fresh approach. As the high street has been a victim of the recession, the internet has continued to see growth, with the likes of ASOS, one of the leading online Fashion retailers, doubling their profits in 2008. Search Engine Optimization (SEO) and Google AdWords Marketing spend has increased over the past few years by 30% and by a reported 25% in 2009. Such growth figures in normal economic circumstances would be impressive, but to think that they were achieved when we were going through one of the most difficult periods of our generation make them even more impressive.
If you would like to find out how internet marketing and search engine optimization (SEO) can help your website and generate more sales give us a call on 0131 473 2389.
Or if you want information on how a Magento Development is the best online solution for your online shop, please get in touch.
In the good old days, businesses could afford to spend thousands of pounds on media advertising that generated brand awareness. This would include everything from glossy magazines to outdoor marketing. In some cases this activity was motivated more by aspiration than by any desire to see a return in investment.
My personal take on advertising and marketing through a recession is to make every marketing pound count, and to make sure you monitor absolutely everything. There are a surprising number of companies that spend thousands of pounds on marketing their businesses, yet don’t seem to know the basics of what works and what doesn’t. My advice is to implement simple systems to record the effectiveness of your marketing activity. Here at www.trafficgiant.co.uk we have developed just such simple systems that will help you record and monitor the effectiveness of most of your online and offline marketing.
Having great web presence is one of the most effective marketing tools for any business. Equally important is coming up on page one of the major search engines such as Google, Bing (MSN) and Yahoo. At Traffic Giant, we specialise in Search Engine Optimization (SEO), to make sure your company is on page one time after time. We also custom build websites and undertake specialised website revamping, so not only will potential customers quickly locate your website, they will also find what they were looking for when they get there.
We are based in Edinburgh but do work for clients all over the UK – it’s not called the World Wide Web for nothing.
Thank for reading.
For more info on internet marketing and SEO for your website, give us a call on 0131 473 2389
Or, If you want to start your very own Magento Ecommerce website, then get in touch with our Magento Agency
